A implantação da TV digital no Brasil: as questões regulatórias e o hibridismo de linguagens na produção, compartilhamento e construção da informação audiovisual

Abstract

Since the 1990s several adjustments took place in the context of communications in Brazil. Regulations in broadcasting and telecommunications with great social impact were modifying the processing and transmission of audiovisual information. In 2007 was deployed, officially, the Brazilian Digital Television System (SBTVD), initiating the transmission of broadcast television by digital signals and the activities for the future waxing of analog broadcasting, scheduled for the end of 2018. This adjustment happened in parallel to a run for the purchase of products that would follow the technological change. The implementation of the new transmission system required new equipments to capture, share and exhibit visual information. It was clear the need for updating of professionals and adaptation of the population to new technology and changing language. The choice of system adopted by Brazil, the Japanese system, according to the decree that implemented, aimed to democratize information transmitted by broadcast television, increasing the quality of transmission and digital inclusion. This change happened while production and creation, in television and cinema, also ceased to be analog to quickly be digital. In parallel, the digital world also saw the strengthening of cyberspace, consolidating the Cyberculture and democratizing information. Knowledge and information sharing spread through the network environment using the image and the sound as communication and knowledge tool to bring together filmmakers and users. It is possible to observe the increase in the volume of information created from the cheapening and agility that digital technology offers. This paper intends, through the implementation of the Brazilian digital television, discuss the regulations surrounding the procedure and technological change in the audiovisual information market. It developed based on statements of the audiovisual industry professionals, and supported by intensive research within the material from the Internet since the scientific and academic to only informative texts and films free shared by internet users. Our intention was to demonstrate that even with government regulations; singularities resist and create new ways, despite the market, while audiovisual professionals seek to adapt the technology to their doing, without losing the rigor and professionalism.