Informação, consumo e inovação no paradigma da crise ecológica: estudo de caso de um projeto para os catadores de lixo

Abstract

This is a study of a project for social insertion of dustbin men called Pimp my Carroça. It analyzes the phenomena of social exclusion and the validation of citizenship to enable the discussion of social injustice, consumerism, and the role of social insertion projects in a context of ecological crisis, trying to unveil the type of insertion Pimp my Carroça aspires for the dustbin men it benefits. It analyzes informational dynamics of the project based on the mapping of Pimp´s actors’ interactions to reveal how the project´s symbolic dimension is disseminated and civil society is mobilized around its cause. Added to the categorization of the view of both Pimp´s beneficiary and benefiters this work shows that the project deals with the contradiction of willing to include the refuse collectors in a world of consumerism and social inequality the project fights against, where garbage is turned into a mean of living for many individuals. It concludes that the revision of the use of natural resources is only possible if comes up from a pact between civil society and the State, although effective solution relies on the reaching of social justice.