A ACV e seus processos de comunicação e mediação da informação: panorama atual no setor empresarial brasileiro

Abstract

(utilizando Google tradutor) Effective communication among stakeholders is one of the crucial points to be developed during the conduct of a Life Cycle Assessment (LCA) study, as highlighted by ISO 14040, the standard that presents the theme. This demand is also pointed out by other works in the literature, such as the Shonan Principles, which synthesize the view of several researchers on information management in stroke studies. The ways in which this communication happens and the challenges related to it are topics of interest related to the area of ​​Communication and Mediation of Information (WCC). Thus, this work aims to understand how the communication process occurs in Brazilian companies that practice LCA. In order to reach its objective, this research has four stages: definition of the focal group of analysis, bibliographic research on LCA and CMI, data collection through a questionnaire applied to the representatives of the companies participating in the Brazilian Business Network for Life Cycle Assessment REBACV) and nominated by the National Confederation of Industries (CNI) and analysis of results. The questionnaire was prepared during the project "Brazilian Dialogues - European Union - Phase III", coordinated by the Brazilian Institute of Information in Science and Technology (Ibict). After collecting data from the REBACV, the literature review process culminated in the definition of four categories in which communication and mediation of LCA-related information should be addressed: communication, information networks, data quality and coding. With the results, it was possible to verify in which categories the studied companies were more aligned to the guidelines of ISO 14040 and the principles of Shonan, as well as their deficiencies in the communicational process of the studies of LCA performed. Finally, this work provided an overview of what actions should be taken to improve communication and mediation of information in LCA studies developed by the business sector in Brazil.